Art Direction
Photography
Concept
Copywriting

Capturing Scale

Grasping the enormity of New York’s skyline required more than just technical skill; it demanded a visceral understanding of the city’s soul. Each image is a homage to the architectural colossi, an attempt to frame the unframeable. The challenge lay in distilling the vastness of the urban landscape into a series of moments that convey a sense of awe and humility before the city’s grandeur.

Conveying Emotion

The essence of the series lies not in the physicality of the buildings but in the emotional resonance they carry. The dark, desaturated tones serve as a canvas to explore the introspective moments of solitude and insignificance one feels amidst the city’s towering presence. This was about capturing not just a cityscape, but the palpable solitude of being amidst a forest of stone and steel.

/ Artistic Direction

As both the Art Director and Photographer, the task was twofold: envision the narrative and bring it to life through the lens. Each photograph is the result of meticulous planning, creative vision, and a deep, personal dialogue with the city. The series is a crafted experience designed to lead viewers on a journey through the night — where the familiar becomes mystically unfamiliar, and the expanse of the city serves as a mirror to our own existence.

Through these lenses, “Edge of New York” transforms from a mere collection of images into a profound exploration of space, emotion, and artistic intent.